How Tablets Will Remake Television: The Second Screen Revolution
August 15, 2012
The Dawn of the Second Screen Era
Undoubtedly, the way we consume media is shifting rapidly this autumn. As a matter of fact, the rise of the iPad and Android devices is fundamentally changing our living rooms. First and foremost, we no longer just watch the “big screen” in total silence. Instead, we are entering a new era where how tablets will remake television 2012 becomes a central topic for marketers. Users now browse, tweet, and shop on their tablets while their favorite shows play. Therefore, we are exploring how this “second screen” behavior creates massive opportunities for local Okanagan businesses.
Why the Second Screen Experience is Exploding
To begin with, the tablet is the perfect companion for modern media. In fact, over 80% of tablet owners now use their devices while watching TV. Because these devices provide instant access to information, they bridge the gap between passive viewing and active engagement. Consequently, the question of how tablets will remake television 2012 is really a question about interactivity. This shift allows broadcasters and advertisers to create a more immersive experience for the viewer. Furthermore, this level of connectivity mirrors the integrated approach we take with Custom Website Design to ensure your brand stays top-of-mind across all screens.
Real-Time Social Interaction in the How Tablets Will Remake Television 2012 Era
Initially, social media apps are driving this change. Specifically, viewers use tablets to join live conversations on Twitter or Facebook about breaking news or reality TV. Following this, networks are releasing dedicated “companion apps.” These apps provide behind-the-scenes content or live polls. As a result, the audience feels like they are part of the show rather than just spectators.
Interactive Advertising and the How Tablets Will Remake Television 2012 Trend
Additionally, the how tablets will remake television 2012 trend includes a major shift in advertising. Notably, you can now see an ad on TV and instantly research the product on your tablet. Ultimately, this eliminates the “wait time” between a consumer seeing an offer and making a purchase. According to recent Nielsen mobile consumer reports, tablet users are the most likely to engage with search queries triggered by TV commercials.
Capitalizing on Multi-Screen Marketing
Interestingly, as tablets remake the television experience, local businesses must adapt their digital presence. Instead of static marketing, you need a strategy that captures this “dual-screen” attention. When we manage PPC campaigns for our Kelowna clients, we ensure their ads appear exactly when local viewers are searching for related topics. Furthermore, having a site optimized for Search Engine Optimization is essential. If a viewer searches for your business on their tablet and can’t find you, that lead is lost forever.
To understand this transformation, look at the shifting roles of media in 2012:
| Device | Primary Role in 2012 | The Tablet Impact |
| Television | Passive Entertainment | Content Discovery Hub |
| Tablet | Interactive Research | The Main “Interaction” Screen |
| Smartphone | Quick Communication | On-the-go Engagement |
Frequently Asked Questions (Q&A)
Generally speaking, no. While tablets are changing the experience, the television remains the primary screen for high-quality video. However, the how tablets will remake television 2012 research suggests the two devices will become inseparable partners. Therefore, your Mobile Website Design must be ready to handle visitors who are multitasking in front of their TV.
In fact, it has never been easier to target local customers. By coordinating your digital ads with local broadcast events or news cycles, you can reach people when they are most attentive. Essentially, this allows a small Kelowna shop to have the same “digital footprint” as a national brand by appearing on the screen that matters most—the one in the customer’s hand.
Undoubtedly, these are apps specifically designed to be used while watching a show. Ultimately, they offer synced data, such as actor bios or sports stats, that update in real-time. This is a core part of how tablets will remake television 2012, as it turns a one-way broadcast into a two-way conversation.
The Future of Interactive Media
In conclusion, the way how tablets will remake television 2012 is a clear indicator that the “living room” experience is evolving. As we look ahead to the rest of the year, the second screen will continue to redefine how brands connect with people. At KWD Marketing, we are here to help you navigate these technological shifts. If you are ready to reach your audience across every device they own, we are here to lead the way. Contact us today to discuss a multi-screen strategy for your business.
Tags: digital media trends, future of TV, how tablets will remake television 2012, KWD Marketing, mobile marketing, second screen experience, tablet trends