Honouring the National Day for Truth and Reconciliation

September 30, 2026

Today, September 30, marks the National Day for Truth and Reconciliation and Orange Shirt Day across Canada. Our team at KWD Marketing is taking this time to pause, reflect, and honour the children who never returned home from residential schools, as well as the Survivors, their families, and their communities.

Operating out of Kelowna, BC, we respectfully acknowledge that our team lives and works on the traditional, ancestral, and unceded territory of the Syilx / Okanagan people.

We recognize that acknowledging this history is only a first step. True reconciliation requires continuous education, active listening, and a genuine commitment to understanding the lived experiences of Indigenous peoples. Today is a day for our team to step away from our usual daily routines to focus on learning and to hold space for the stories that need to be heard.

We encourage our community to join us in this reflection today. Whether it is by taking the time to read the Truth and Reconciliation Commission’s 94 Calls to Action, attending a local community event, or simply wearing an orange shirt to visibly affirm that Every Child Matters, today is an opportunity to deepen our collective understanding and commit to a better future.

With respect and reflection,

The Team at KWD Marketing

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